In 2006, the Seider brothers founded YETI Coolers with a simple mission: build the cooler they'd use every day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass-discount retailers. One that could take the abuse they knew they'd put it through out in the field and on the water. One that simply wouldn’t break. They decided early on that product innovation would come from necessity and firsthand experience — not from market research and data analysis. And they'd never sacrifice quality for a few extra bucks. Because having your cooler’s lid cave in when using it as a casting platform should never be part of anyone’s fishing trip.

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Luggage & Travel

Bags & Backpacks

<p>Tackle quick day trips and cross-town commutes. Pull-to-open RipZip feature for easy access. Multiple internal and external pockets to keep things organized. Water and abrasion resistant. Interior sleeve fits up to 15 inch laptop.</p>


Ranchero Backpack

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Ranchero Backpack

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Shipping & returns

Get Zola in your inbox (and 15% off your first Home Store purchase*)

Get Zola in your inbox (and 15% off your first Home Store purchase^*)